Famous Indian online fashion and lifestyle retailer, Myntra has launched a new platform called Myntra Minis where a shopper can have access to short videos.
The new video feature launch is a part of Myntra’s 18th edition of End of Reason Sale.
This new social media trend-inspired video feature is available to over 70 per cent of Myntra’s existing users and will be soon made available across product pages.
Senior director of social commerce at Myntra, Arun Devanathan, expressed his excitement on launching the platform. He further continued, “As we go deeper in building for our thriving base of young, trend-first shoppers, snackable videos that help them in their discovery of trends and brands felt like a fitting feature to introduce, especially as it gains popularity as a preferred content consumption medium.”
