That’s the name of H&M’s new free rental service for suits that was recently launched in the UK to help all those young men looking for jobs.
While this free rental service is already launched in the UK, it is all set to be unveiled in the US on 13 May 2021.
As per media reports, the service will run for a test period so as to gauge how much interest it has been able to generate amongst consumers.
Notably, the suit rental service will be free for the first 24 hours for men with an upcoming job interview. The customers, after borrowing the suit, will have to return it in 24 hours.
That’s an interesting initiative from the Swedish retailer, which believes that the focus should be to ensure that candidates eligible for a job are not left out because of their attire.
Calling One/Second/Suit a ready-to-wear confidence, Sara Spännar, Head of Marketing and Communications, H&M, said “It is a signal to the world and a reminder to yourself that you’ve got what it takes.”
What needs to be seen now is how much the new service gets accepted by the young men seeking jobs.
H&M, the second largest global fashion retailer, generated US $ 24.8 billion in 2019.