Swedish fashion retailer H&M is joining forces with KENZO, the Parisian house, to create chic apparel and accessories assortments. “We can’t wait to share with everyone the world of KENZO x H&M, with all of its creativity, fun and love of fashion,” says Ann-Sofie Johansson, Creative Advisor at H&M.
According to the press release, KENZO’s Creative Directors Carol Lim and Humberto Leon will bring the spirit of KENZO to H&M in making assortments for both women and men. ‘KENZO x H&M’ will be available in over 250 selected H&M stores worldwide and online, from November 3 this year. “With this collaboration with H&M, we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world,” says Carol and Humberto.
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Founded in 1947, H&M Group offers fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. It operates more than 4,000 stores in over 61 markets including franchise markets.
