As part of the H&M Move concept, the H&M store in Williamsburg, Brooklyn, New York, has installed a proto-hologram display. The idea combines a store experience with an advertising campaign for H&M Move (an athletic clothing line), offering classes from dance and fitness studios Grind House and Good Move.
The store window displays life-size 4K UHD holograms of instruction dressed in the Move Athletic collection.
While sharing the H&M Hologram video, Good Move posted on their Instagram,
“We are SO EXCITED to announce our collaboration with H&M! Join us for our off-site classes at the H&M pop-up store/ studio at 92 North 6th Street. Enjoy a full sensory experience with an immersive light installation and stick around after class to shop the collection.”
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H&M is aggressively trying to implement the immersive experience to leverage the brand penetration among customers of all age. On similar notes, H&M also had debuted on Roblox to help users discover a digital fashion identity in the metaverse.
