Swedish fashion retailer H&M has said that it will stop buying leather from Brazil until it is sure that cattle farming and pasture-clearing are not fueling the fires burning the Amazon rainforest.
The announcement of the temporary ban by H&M is the second to hit Brazil after VF Corp., after a spike in rainforest fires this year drew global outcry.
“Due to the severe fires in the Brazilian part of the Amazon rainforest, and the connections to cattle production, we have decided to place a temporary ban on leather from Brazil. The ban will be active until there are credible assurance systems in place to verify that the leather does not contribute to environmental harm in the Amazon,” H&M said in an emailed statement.
Brazil’s space research agency INPE said that the surge in fires, this year, is the worst since 2010.
Nearly 50,000 fires have been detected in the Brazilian Amazon so far this year.
The spike in fires coincides with new policies by President Jair Bolsonaro that have encouraged greater access to protected lands and this has ultimately drawn flak from all over.