Swedish fashion retailer H&M has announced the opening of the first store of its brand ‘& Other Stories’ in Liverpool this autumn. The brand, launched in UK five years ago, has its presence in London, Oxford, Leeds and Manchester.
Founded in 2010 ‘& Other Stories’ is known for paying great attention to detail and quality and offers everything a woman needs – shoes, bags, accessories, beauty, stationery and ready-to-wear outfits, enabling them to create their personal style, or story.
The ‘& Other Stories’ will share its business location with other H&M stores, Arket and Cos in Liverpool. The upcoming store will be spread in 5,500 sq ft area and will be located on the upper level of South John Street in Liverpool One.
The brand’s ready-to-wear collections alongside accessories, bags, jewellery, beauty products and shoes will be stocked at the outlet. “Its exciting to be part of the inspiring and creative atmosphere of Liverpool,” Sanna Lindberg, Managing Director, & Other Stories, was quoted as saying in media report.
Currently ‘& Other Stories’ operates in Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Kuwait, Netherlands, Poland, Qatar, South Korea, Spain, Sweden, United Arab Emirates and the United States.
