Mega retailer H&M has inked a deal with P.E. Nation, the Sydney-based activewear brand, for its latest fashion collaboration collection.
Slated to release on 5 March, the collaborative collection will feature a range of apparels including leggings, T-shirts, bicycle shorts and sports socks, swimwear, undergarments and accessories.
In a press release, Pip Edwards and Claire Tregoning, Co-founders, P.E Nation, said “With the H&M collaboration, we want women all over the world to live a more confident, vibrant, fashionable life whilst juggling her fast-paced urban existence.”
The functional, style-led collection is created using sustainable materials such as recycled polyester and organic cotton while keeping it fashion forward by incorporating a retro aesthetic and streetwear edge. Details such as colour blocking and tie and dye patterns in a neutral colourways, are peppered with jolts of neon pink, mint green and bright orange.
“Pip and Claire know first-hand about the need for activewear in all aspects of daily life as female entrepreneurs and co-founders of such a dynamic lifestyle brand. They are fantastic role models and super inspiring themselves,” said Maria Östblom, Head of Womenswear Design at H&M.
The H&M x P.E. Nation collaboration marks the latest fashion collaboration in a string of high-profile link-ups for H&M, that has already been announced for this year, including a collection with Billie Eilish, one with supermodel Helena Christensen and yet another one with costume designer Ruth Carter.