After completing two successful years, Indian fast fashion startup brand Hersheinbox has opened its first franchise store in Panjim, Goa with a wide range of products including casual wear and party wear.
In the last year, Hersheinbox reported five times business growth. The brand is now looking to expand to new locations across India with multiple franchise stores to bring consumers closer to the brand.
The brand is expecting to reach a new locale of consumers by expanding into different locations and increasing sales.
The expansion strategy is not limited to retail stores, its establishment with Myntra has boosted its online presence leading to the brand’s D2C base.
With the focused target group of Gen Z, Hersheinbox will continue to partner with influencers in order to engage young shoppers.
