FIFA 2018 would always be a memorable championship; it witnessed the rise of underdogs, the battle of the best and everything unseen before. Bringing about the impeccable conclusion, Heineken in collaboration with Kappa has launched a soccer culture inspired capsule collection as a part its annual #Heineken100 campaign.
The line-up features Kappa ‘Omini’ logo and the limited-edition #Heineken100 Football Federation patch on all articles. The capsule collection comprises of a half-sleeved jersey along with a matching football short set, it also includes a white tracksuit and a mesh and nylon duffle bag. The entire collection follows a theme of white and shades of green. In addition, a full-sleeved green striped ‘Friends & Family’ jersey is also available but not for purchase.
With the onset of its ninth edition now, the campaign ‘#Heineken100 programme’, was initiated to produce innovative retails for the ‘the 100 most influential beer drinkers of the world’. The program has always aimed to produce limited-edition-collaborative products for its consumers.
Now, for the second time in its nine-year history, the #Heineken100 collection is made available to the millennials through a pop-up store. The pop-up store installed was up this month, at the New York’s Stadium Goods. The campaign’s previous collaborators include names such as Garrett Leight, Parabellum, Neighborhood Japan, Public School, Kith, Tumi, Union Los Angeles and Japanese Streetwear brand A Bathing Ape.
The Kappa collaboration is not the only collection released this year. It will be followed up with a different #Heineken100 collection, which will be released later this year. The teaming up brand is yet to be disclosed; but it is an ‘unrevealed influential’ clothing boutique. The collection is set to launch this autumn.
