Come 24 June and British luxury fashion retailer Harvey Nichols will unveil its kidswear section online.
And then in July, the retailer will be launching the same at its Manchester, Leeds and Edinburgh stores, besides at the Knightbridge flagship.
The new section will cater to newborn, babies, kids and teenagers.
Notably, renowned global bigwigs like Givenchy, Balmain, Stella McCartney, Chloé and Zimmerman will be displayed alongside streetwear and casual labels such as Moschino and Kenzo, amongst others.
Besides, there will be footwear brands such as Golden Goose, Axel Arigato and Veja.
The intent of the fashion retailer is to build an ultimate go-to destination for luxury children’s fashion, daily essentials and gifting.
Excited over the launch of the kidswear section, Laura Larbalestier, Group Fashion Buying Director, Harvey Nichols, said that the retailer is confident that range of mini-me clothes from international brands through to contemporary labels will resonate with all its customers.
Founded in 1831, the London-based Harvey Nichols sells fashion collections for men and women, in addition to selling fashion accessories and beauty products, amongst others.