US denim brand Guess has, reportedly, said that it is on track to achieve its 2025 financial goals – and all this despite a not-so-good fourth quarter of fiscal 2021.
With vaccination rollout picking up pace across the globe, the brand believes the consumers will soon come out and start buying new clothes and in this regard its latest focus on athleisure wear is expected to stand the retailer in good stead.
The brand said it is well-positioned to attain its 2025 financial goals that include net revenue of US $ 2.9 billion and an operating margin of 10 per cent.
Substantiating further on the same, Carlos Alberini, CEO, Guess, told media that the company will be able to increase its earnings per share to US $ 3 and also increase free cash flow by 65 per cent by 2025.
To ensure the 2025 financial goals are met, Guess is focusing on 6 pillars that include organisation and culture, brand relevance, customer centricity, improving functional capabilities, infrastructure investment and expansion of global footprint in regions like China and Russia.
Guess is putting up a strong team that will offer more local approach to its Chinese customers. Further on the same, Carlos said that marketing will also be different in China and it will even launch collaborations with local artists and celebrities.
The brand also added that it plans to digitalise its product development (PD) processes, which could bring down the lead time by up to 2 months.
Focus on 6 pillars, digitalisation of PD processes as well as global expansion plans are sure to put the brand in a strong position in the days to come.