In its continual commitment to sustainability, fashion giant United Colors of Benetton has unveiled Green B – a project that brings together all the sustainability initiatives of the company’s brands.
From the idea and manufacturing of a product to the supply chain, the well-rounded vision formalises the commitment to the environment and people.
On the occasion of Green B’s launch and also to spread sustainability awareness, United Colors of Benetton curated a panel in India.
The panel saw interesting and informative conversations with panelists that included Mira Rajput Kapoor, who is an influencer and style icon, along with philanthropist and social activist Chinu Kwatra. Besides, there was luxury fashion influencer Masoom Minawala.
The event, which was hosted by Susan Bhaktul, CEO, Industree Foundation, saw each panelist sharing how they practiced sustainability.
The Green B project will take on various interpretations as it is used for all Benetton Group touch points.
Notably, customers will find this symbol in stores, on the digital platforms and on the tags of the garments that reflect the values embodied by the project.
Besides, it will also feature in the Integrated Report, the publication in which the company illustrates how strategy, governance and performance make it possible to create value in the short, medium and long term, while respecting the environment and people.
Corroborating further, Massimo Renon, CEO, Benetton Group, said “Green B unites Benetton’s different souls. Green is the colour of the logo that has made the brand famous all over the world. B is the initial of the last name of the brand’s founders and also refers to the verb ‘to be’ – because to be sustainable is part of our essence – as well as the bee, a small, industrious and collaborative insect, without which the entire ecosystem would be in crisis.”
Conforming to Massimo’s thoughts, Ramprasad Sridharan, CEO and MD, Benetton India, said “Benetton has always made courageous and forward-thinking choices when it comes to social impact. Through Green B initiative, we continue to promote a collective spirit of positive development and progress, particularly in the areas of sustainable living and green practices.”
Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of over 4,400 stores and workforce of over 7,000 employees.