
Goodhood, the East London contemporary independent menswear and womenswear retailer, has launched its maiden own brand.
The new brand – Goodhood Worldwide – is currently available both online and in stores.
The much-talked about collection comprises a wide range of premium T-shirts, sweats, outerwear and accessories, and importantly all are designed in-house.
The prices range from £15 to £130.
Goodhood Worldwide has been made with the quality, detailing and craftsmanship of the brands the founders Kyle Stewart and Jo Sindle love.
Here it’s important to mention that Goodhood, in last decade, has managed to cultivate a reputation for carefully curated brands like YMC, Orslow, Our Legacy, Universal Works and Folk, amongst others.
Moving forward, the retailer said that the plan is to wholesale the collection to more retailers worldwide, and use the line as a vehicle to collaborate with artists and designers.
Founded in 2007, the clothing retailer now has plans to expand globally.