Amidst growing inflation, Berlin-based fashion e-tailer Zalando has decided to focus on marketing cuts rather than making job cuts.
Corroborating further on the same, Robert Gentz, Co-founder, Zalando, said that the German fashion e-tailer would not be cutting down the number of its employees unlike its competitors.
He added “Our plan is to keep employment by the end of this year steady.”
The German e-tailer, reportedly, has been able to offset many of the price rises by focusing on profitability and cutting down marketing expenditure.
Robert further said that Zalando had minimised free shipping offers so as to restrict the loss-making small orders.
Notably, the pandemic boom of online shopping is fast fading for many fashion retailers as more and more customers are forced to limit spending.
August had earlier seen Zalando witness a fall of 58 per cent in its Q2 operation profit owing greatly to inflationary pressures and supply chain challenges.
Founded in 2008, Berlin-based Zalando also has offices (tech hubs) in Dublin, Ireland; Dortmund, Germany and Helsinki, Finland.
