In its bid to stay relevant to the industry, Gap Inc. collaborates with ThredUp – a resale platform – to sell used apparels.
The collaboration was announced on Thursday.
Selectively, Gap, Banana Republic, Athleta and Janie and Jack shoppers will be able to drop off their used clothes.
And what’s in return? The shoppers would get credits to use at Gap’s portfolio of stores.
Mark Breitbard, President, Gap Inc., Specialty Brands comments, “As the resale revolution continues to gain momentum, participating in re-commerce is not only good for our planet, but also for business.”
Mark also added “Our customers are diversifying their closets, whether with new clothing, rental pieces or secondhand goods. We are delight to collaborate with ThredUp in offering a sustainable and innovative way to shop for the closet of the future.”
Customers who redeem their credits at any of the Gap Inc. brands will be benefitted with additional 15 per cent payout bonus.
Notably, ThredUp ‘clean out’ bags or labels will be available to customers at select Gap, Banana Republic, Athleta and Janie and Jack stores in the US from April onwards.
ThredUp’s annual Resale Report states that the equivalent of one garbage truck of textiles is land filled or incinerated every second, and 56 million women bought secondhand products in 2018 – which is almost half of the entire female adult population in the US.
Supporting the industry-wide change, Gap Inc. is working towards the goal of diverting more than 30 million pounds of materials every year from incineration or landfills, and it currently redirects nearly 50 per cent of the waste generated from its North American facilities