With international brands and retail operations across China, Hong Kong-based Fung Group recently opened a large-scale laboratory, named Explorium, in Shanghai with an aim to experiment with omnichannel techniques which is the next big thing in retail. The lab has been opened in partnership with data and analytics leader IBM and brand activation company Pico, is spread over an area of 23,000 sq. m., and provides a controlled setting for businesses to observe and explore in real time how consumers interact with new technologies, products, and environments. It features virtual-reality fitting rooms, magic mirrors that bring images to life and 3D printing for creating customized products.
