ZUZWA – an iconic 60-year-old French luxury jewellery brand – has announced to foray into fashion clothing segment with the release of its 2023 collection,‘A New Dawn’, that’s created by Mina Tadros, son of the brand’s founder Makram Tadros.
The brand says it is now turning its eye towards fashion, finding inspiration in the fashion company’s heritage and its commitment to artisanship and crafting the highest quality pieces.
As per a press release sent by ZUZWA to Apparel Resources, the new collection will be available online and in global boutiques from 28th February 2023.
“Creating high jewellery is all about timelessness and attention to detail. A New Dawn focuses on timelessness in the context of the beauty that surrounds us in nature, and our interpretation of continuation and change,” said Mina Tadros of ZUZWA, adding, “It highlights the idea that while everything has its place in our ever-evolving lives, the French way of living in the moment, making the most of every day and every night is a way of life worth living.”
It’s worth noting here that ZUZWA was launched in 1959 by renowned designer Makram Tadros whose work was in demand throughout France, Italy and Egypt. ZUZWA’s new clothing collection continues that tradition.
The bold new clothing line highlights the recurring themes of The Lion and Lioness that symbolise majesty, courage and feeling like one is on the top of their domain. The collection also emphases fresh new beginnings, while also incorporating the heritage of the sixty-year-old fashion house, a celebration and rebirth of the brand.
