
Apparel retailer French Connection has forayed into activewear segment and launched a new collection named FIT. Priced at between £ 25 and £ 75 is exclusively available at online and at exclusive pop-ups in Selfridges London and Birmingham.
The new collection FIT launched in five categories Seamless, Core Comfort, Sweat, Super Soft and Fit Accessories is suitable for yoga, barre, spinning and running. Its fashion edge will also position it firmly in the “athleisure” category.
FIT has employed technical and breathable fabrics on a range of items including a packable running jacket, zip-through shirt, sports tops and leggings.
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The retailer has used technical and breathable fabrics in its newly launched activewear range to ensure maximum comfort and resistance whilst working out.