Following the recent sale of Christopher & Banks’ e-commerce business to Hilco Merchant Resources, the company’s President and CEO Keri Jones has, reportedly, submitted her resignation.
Also Read: Court approves Christopher & Banks’ sale of its online business
Ever since Keri joined Christopher & Banks in 2018, the effort was to help the retailer consistently make profits and even during the start of 2020, the retailer was recording good sales numbers.
However, as it happened with most of the fashion retailers, Christopher & Banks too was massively hit by the pandemic. The retailer posted a loss of US $ 10.8 million in Q3 that ended 31 October 2020.
Known for making apparels for middle aged women, the demand for such apparels went down owing to lack of social functions and events during the pandemic.
And so it wasn’t surprising when Christopher & Banks filed for Chapter 11 bankruptcy earlier this year and then eventually sold its online business to Hilco Merchant Resources.
With iMedia Brands now running Christopher & Banks’ e-commerce business, the resignation of Keri hasn’t evoked any surprise.
There are reports that iMedia Brands may soon launch a Christopher & Banks television programme and will focus on promoting the retailer’s website.
