Flipkart’s 2GUD changes strategy, to add categories like fashion & lifestyle

by Apparel Resources News-Desk

14-August-2019  |  2 mins read

Image Courtesy: https://in.fashionnetwork.com

After a year of the launch of Flipkart’s 2GUD, a refurbished products platform, the Walmart-owned company said that the entity will offer fresh products across categories, including fashion, home and electronics, to woo value-conscious customers from smaller cities.

In a bid to compete with the new and emerging companies to reach the next 200 million internet users, Flipkart’s 2GUD will sell new unbranded products across aforementioned categories by the end of this month.

The products will be more affordable in pricing compared to those available on Flipkart.

“We are changing our positioning from refurbished-only platform to a completely value-conscious platform. We realised that there is a large gap in the fashion and home products market and it is a fragmented market. So by the end of this month, we will start catering to affordable fashion, accessories, beauty, toys, stationery, home and electronics such as audio and feature phones (new) among others,” 2GUD Head Chanakya Gupta said.

Chanakya added that the goal is to make the latest trends and fashion affordable to consumers.

The refurbished segment is estimated to be a US $ 8-10 billion opportunity.

“The merchandising strategy will be towards the unbranded, lower price point selection…This will be pure-play marketplace where the sellers will source the products. We will start with 100-plus sellers and scale it up going forward,” Chanakya confirmed.

2GUD will start off with over 100 sellers as the firm will continue to add more to the platform over the coming months. “We are targeting the next 200 million internet users who are only online on WhatsApp or Facebook or will come into the internet fold in the next coming years,” added Chanakya.

This strategy pits 2GUD directly against the social commerce companies that have been cropping up over the last few years.

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