If it happens, it will be first time ever in the UK!
Christmas shopping has started! And Christmas online spending in the UK is set to overtake sales from retail stores – rising to a whopping £39.41 billion by the end of this month. That’s first time!
As per the research firm ParcelHero, 2019 Christmas saw the shoppers in the UK spending £25.43 billion digitally, while spending £53.15 billion in stores.
But this year, as predicted by many, it is different!
Corroborating further, David Jinks, Head of Consumer Research, ParcelHero, said that 2020 will be different from 2019 and the country will see more spent online than offline in the first ‘truly digital’ Christmas.
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The Office for National Statistics, better known as ONS, reported online sales rise of 53 per cent throughout September and now ParcelHero has predicted the sales to rise further by 55 per cent by the end of October.
And if that happens, e-commerce shopping will touch a record-breaking £39.41 billion.
Rakuten Advertising had earlier predicted in a study that 42 per cent of UK shoppers have said that they would spend exactly the same on Christmas shopping this year as it was in 2019.
In case this happens, the in-store shopping will correspondingly fall to £39.17 billion.
Online sales are definitely going to be bigger and better this Christmas, but how big the numbers are going to be only time will tell.
Let’s wait and watch!