Fiorucci, the fashion label from Italy, has got a new menswear artistic director!
British fashion designer Daniel Fletcher, who also runs his own menswear label namely Daniel W. Fletcher, is excited to take up this new role and will be exhibiting Fiorucci’s maiden menswear collection at London Fashion Week Men’s autumn/winter 2020 season.
A pleased Daniel said “It is indeed a great honour to have been asked to lead the new agenda of menswear for the iconic Fiorucci brand.”
He added “I am very much looking forward to bringing back the components of culture and design that put Fiorucci on the map back in 1960s.
Appointing Daniel is Fiorucci’s shift in its business approach following the brand’s relaunch in 2017.
Daniel thanked brand’s founders Janie and Stephen for giving him the opportunity to be a part of the brand.
Welcoming the new artistic director, Simon Backhouse, Chief Executive, Fiorucci, said “We are very happy to welcome Daniel to Fiorucci. Our ability to attract an individual of Daniel’s calibre is a real testament to the strength of the brand and our ambitions for growth.”