American heritage brand Filson announced on Thursday its debut into the world of womenswear with the introduction of its inaugural collection, slated to launch in August 2024.
32 pieces, ranging from XS to 2XL, of outerwear, shirts, and accessories are part of the size-inclusive first collection. Cristina Calori, co-founder and president of WP Lavori, the Italian distributor that acquired a minority interest in Filson in 2020, supports the calculated approach.
Drawing inspiration from female trailblazers across history, Calori worked in tandem with Alex Carleton, Chief Creative Officer of Filson, exploring the company’s past to create a womenswear line that skillfully combines fashion with utility.
“Quality and craftsmanship are part of Filson’s core values,” said Carleton. “As we continue to build our legacy as a leading American heritage brand, it was important for us to include women and welcome them back into the world of Filson.”
