US-based fashion brand Feelin’ Blue owned by Gianna Intile has expanded its online presence after she recently launched a new website to further widen her customer base while also exploring fresh business opportunities.
Intile established the eco-friendly clothing business Feelin’ Blue in 2019, allowing customers to donate their old jeans wherein she skillfully transformed the donated jeans into various items like aprons or cross-body purses, showcasing her unwavering commitment to sustainability and fostering a circular fashion economy.
Supported by local businesses that have generously provided her with space to set up shop, including 506 Boutique in Surf City, The Local in Ship Bottom, and Asbury Fresh Farmers & Makers Market, Intile has found valuable support in her entrepreneurial endeavors.
“These meaningful connections have fostered a sense of belonging within the business community, allowing her to effectively reach out to potential customers and establish a genuine presence.” she said.
Intile is actively expanding drop-off denim locations as part of her business strategy even as she encourages individuals or businesses interested in hosting these collection points to join, and also offers incentives to further drive participation and increase denim donations.
The presence of drop-off bins not only benefits the hosting locations, attracting more customers to their stores, but also generates increased traffic to Feelin’ Blue’s new website.
Similar to numerous entrepreneurs, Intile relies on community support to fuel her business.
Through ongoing contributions of secondhand denim, valuable business partnerships, and the growing influx of website visitors, a promising and vibrant future lies ahead for Intile and Feelin’ Blue.
