Under the “Fashor” and “Fashor Luxe” formats, the women’s ethnic and fusion clothing company Fashor has opened four exclusive brand stores in Bengaluru, Coimbatore, and Chennai. Blume Ventures has invested US $ 5 million in the company, which is concentrating on growing its omni-channel operations.
According to Fashor’s CEO and co-founder Vikram Kankaria, the company’s mission is to democratise designer fashion and make it more accessible to Indian women. By fusing traditional craftsmanship with modern trends, Fashor is improving the customer experience in addition to growing its retail presence with each new location. The brand is eager to strengthen its ties with the women of Chennai, Coimbatore, and Bangalore, three important marketplaces with thriving fashion cultures. Customers will be greatly impacted by Fashor’s distinctive designs, inclusive size selection, and reasonable prices, which will enable them to express their identity via clothing.
A 1,175-square-foot Fashor Luxe store was opened by the brand on Commercial Street in Bengaluru. The location, which spans two floors, provides the brand’s finest collections together with an inclusive size range.
In order to serve Chennai’s upscale consumer base, the firm has recently opened a Fashor Luxe store in T Nagar. Fashor declared that it is on track to meet its goal of establishing more than 100 exclusive brand outlets throughout India by 2027, and has launched stores under its iconic “Fashor” retail model in Kattupakkam, Chennai, and RS Puram, Coimbatore.
