FableStreet – a solution-driven clothing brand for professional women – has announced the launch of a new campaign that salutes the resilient spirit of women from different walks of life.
Inspired by the brand’s philosophy of ‘#CelebratingWomen’, the brand salutes the #FSchangemakers who are making the world a better place.
So what’s campaign all about!
The campaign focuses on highlighting the strengths of each individual, her journey and how it is an inspiration for everyone around her.
FableStreet is putting the spotlight on a number of determined warriors on its multiple platforms for a span of 20 days.
These stories can be seen on the brand’s website, social media handles (Instagram, Twitter, Facebook, LinkedIn), e-mailers and the newly launched blog – The Corner Office.
Enthused by the early response, FableStreet plans to extend this campaign into 2021 by reaching out to more such inspirational women and building this into a permanent brand conversation.
Speaking about the campaign, Ayushi Gudwani, Founder & CEO, FableStreet said, “As an inclusive workwear brand, we are strong believers in celebrating women and the latest campaign is another significant step in this direction. The ethos of the campaign is to shine light on these achievers and acknowledge their journeys that have had a big impact on us.”
She added “All these champions have showcased the power of “determined mind and indomitable spirit” & their incredible stories have inspired us to do better, be better. I am honoured and humbled by the fact that they have associated with us.”
Bhawna Agarwal (Country Head, HP), Dr. Rohini Rau (Senior Medical Officer & International Athlete – Sailing), Isha Bhansali (Celebrity Stylist), Abigail Pande (Actor) and Sunaina Rekhi (Yoga Instructor and Psychotherapist), amongst others, are a part of the campaign.
Founded in 2016, FableStreet offers solution-driven styles that address the lifestyle needs of working women, and as an organisation, they strive for agility, authenticity & taking care of women’s work/life needs.
