Esprit, the five-decade-old international fashion brand of Hong Kong, has signed Kids Fashion Group (KFG) to manage design, production and distribution of brand’s kidswear collection.
This deal follows the closure of 5-year agreement with the French kidswear retailer Groupe Zannier, which has been managing Esprit’s kidswear range since 2015.
The first collection developed with KFG will, in all probability, hit the market in July 2020 at wholesalers, the e-shop and selected retail outlets.
Here it is important to note that KFG has a strong distribution network across Europe and an equally strong sales network in Germany.
In a statement released, the brand said “KFG is a true expert in kids apparels with a rich experience in designing and producing high-quality kid’s apparels that transport great brand statements.”
Started way back in 1960s, Esprit has always celebrated real people and togetherness, and this association with KFG is yet another step towards living up to its ideology.