US outdoor brand Eddie Bauer has unveiled a gear rental programme via Arrive Outdoors!
Reportedly, the American retail stalwart, said that the rental programme will help ship rental gear and apparels directly to consumers within the US – be it at home, hotel or a FedEx location.
So all that shoppers have to do is to reserve the gear online and then get it shipped to them. Finally, they have to return it to FedEx location using a free return label.
Known as Eddie Bauer Gear Rental, the intent is to make outdoor activities more accessible – especially for consumers living in urban areas or places with small living space.
It is also an attempt to make it easily available for all those who cannot afford to buy the gear or do not want to spend on premium products for just a single trip.
Eddie Bauer offers everything from jackets and swim trunks to hiking boots and tents – and all at relatively lower prices. The site distinctly shows that while a pop-up lantern, worth US $ 20, can be rented for US $ 1 a day, a pair of hiking boots worth US $ 180 can be rented for US $ 9 per day.
The outdoor brand believes that the rental programme will help it move towards more sustainable and circular commerce model.
Founded in 1920, Eddie Bauer was last month bought by US brand management firm Authentic Brands Group together with SPARC Group.