
The long-established Scotland-born label Drumohr and Luxury Children’s Wear (LCW), the manufacturer and distributor of the Italian luxury childrenswear line La Stupenderia, have agreed to a multi-year license agreement for the design, manufacture and global distribution of a line of clothing for children aged 2 to 12.
The collection consists of 50 coordinated pieces, with the most expensive ones costing up to € 500. These include cashmere knitwear with Drumohr’s renowned ‘razor blade’ monogram motif.
These two family businesses share a love of heritage, research and creativity. Beginning with the Fall/Winter 2023–24 season, they will market a chic, colourful line that will be sold at Drumohr and La Stupenderia monobrand stores, their online shops, as well as at a few department stores and multi-brand retailers.
CEO of Drumohr Michele Ciocca said, “We are excited to announce this partnership with Luxury Children’s Wear, a company with which we share values such as quality, passion for creativity and the pursuit of sophisticated elegance, the highest expressions of Italian style.”
While Marco De Riso, CEO of LCW shared: “Luxury Children’s Wear will be able to integrate into its current distribution network for La Stupenderia another top-of-the-range, high-end brand like Drumohr. We are very proud of this, given the values we share.”
Drumohr’s revenue for the fiscal year 2022 was € 12.5 million, and it is anticipated to reach € 15 million in 2023. LCW reported € 2 million in income.