Further excelling on offering innovative merchandise, Donear Group has collaborated with leading menswear brand Zodiac for a revolutionary new product range, that is, anti-viral shirts called SECURO.
The two companies – Donear Group and Zodiac – have had a rich legacy and are leading players in apparel and textile sector.
Rajendra Agarwal, Managing Director, Donear Group, maintained “A significant volume of the fabric treated with the unique HEIQ Viroblock technology has been supplied by Donear Group to Zodiac and this fabric has tested successfully against the virus that causes COVID-19.”
He added “The collaboration of these two powerhouses ushers a new way ahead for the clothing industry where technology-led garments will be available to the Indian consumers paving way for a revolution in the market – of safe choices and quality technology-driven products. The fabric for the SECURO range of shirts has been finished by Donear and certified by HeiQ providing 99.99 per cent protection against bacteria and viruses, including the virus that causes COVID-19 (SARS CoVid-2).”
The new collection by Zodiac will retain the fabric’s property for 30 home washes and as confirmed by Donear Group, is safe for human contact and on the environment has also been tested by HeiQ with the Peter Doherty Institute for Infection and Immunity Melbourne, Australia.
The SECURO range is available for retail at all Zodiac stores and also on its website www.zodiaconline.com.
SY Noorani, Managing Director, Zodiac, said “For over six decades we have brought our customers the very best in men’s clothing. Our brand has always stood for the highest quality and cutting edge design. Given the current pandemic, we are delighted to introduce ‘SECURO’ range of anti-viral shirts made from fabrics treated with HeiQViroblock Swiss technology at the Donear Group factory.”
Donear Group was the first in the textile industry to launch the anti-viral product as early as mid-April 2020 and the firm is confident on the growing market for this anti-viral merchandise.
Donear Group has been working on newer and improved strategies to sustain and even grow during the present times when the overall industry is hit by the pandemic caused by COVID-19. Rajendra Agarwal further added, “Our network expansion strategy is three-pronged. For domestic market, we are relying on MBOs and majority of sales will happen through these counters. We have also been approached by several brands, institutions and industries for this product wherein few orders are already underway while others are in the pipeline. Furthermore, we are also exporting anti-microbial fabrics to a very large set of healthcare institutions abroad and are even getting enquiries from across the world for this product. With robust supply chain, quick turnaround time and efficient dispatches, we are confident to be able to deliver to all the orders.”
