Dior has joined forces with Snapchat for an exclusive augmented reality experience that is set to allow users and patrons of the brands to try sneakers on virtually before buying them.
With this new try on technique, Snapchat users can test six pairs of the brand’s sneakers including the new B27 model.
Snapchat will also allow users to purchase the sneakers they like through Dior’s profile on Snapchat or the luxury label’s website.
The social media platform has a large user base among Millennials and Gen Z shoppers, and more than 180 Snapchatters use augmented reality features every day.
Geoffrey Perez, Snapchat’s head of luxury, said in a statement, “Dior is an incredibly innovative partner. They are one of the very first fashion houses to recognise the tremendous scope and value of augmented reality.
The way consumers interact with products has changed very drastically due to digitisation and Dior has adapted to this very quickly, realising its importance.
Clothing in augmented reality will determine the user experience and future of social commerce.”
Founded by Christian Dior in 1946, the eponymous label is headquartered in Paris, France. With 200+ locations worldwide, Dior is now a part of the world’s biggest luxury conglomerate LVMH.