Dubai Mall is known for its impressive line-up of top luxury brands and high-fashion labels. The marked sales and remarkable response recently led to the opening of a new extension within the mall called Fashion Avenue.
Following in the footsteps of top luxury players such as Louis Vuitton, Gucci, Hermès and Chanel among others, Dior is the latest to set up shop at the new exclusive section of Dubai Mall.
The new boutique at the Fashion Avenue replaces the previous store occupied by Dior at its old location in the mall.
Keeping in line with the aesthetics and identity of the brand, the store features a herringbone-patterned parquet floor duly inspired by Christian Dior’s fascination with 18th century furnishings and décor. The store follows a colour scheme of soft grey shades complemented by pastel furnishings, with the BMX Serie 2 bike from the collaboration between Bogarde and Dior Homme displayed at the window.
The walls are adorned with tasteful artworks and mirror effect furniture pieces which boast of Guillaume Piechaud’s polished steel Galet table and Maria Pergay Gerbe’s exquisite console table.
The store houses Dior’s womenswear and menswear collections, including jewellery, footwear and watches.
To mark the new opening, the French Fashion house has created an exclusive line-up of noteworthy limited-edition pieces comprising 30 pairs of J’adior sunglasses, 16 pairs of crocodile-leather detailed sneakers, Dio(r)evolution and Dior Addict bags, Dior Motion and Dior(r)evolution shoes, a Milieu du Siècle rose gold and diamond ring from the Archi Dior collection, a Dior Homme T-shirt with golden bee embroidery, as well as the BMX Serie 2 bike from the collaboration between Dior Homme and bike specialist Bogarde.
Apart from this, the luxury label has presence in two boutiques – one for men and one for women, at the Mall of Emirates and a Baby Dior Store in Dubai Mall itself.
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