Italian fashion house, Diesel Black Gold, a vertical of Diesel SPA has announced their decision to present both men’s and women’s collections together from next season. In an effort to consolidate their offering and put efforts where the brand actually makes profit, they have also decided to axe women’s pre-collections.
The shift is as good for the business as it is for the creative harmony for brands as the collections are generally designed and there is always a lot of crossover in terms of expressing the inspirations for designers. Also, the ongoing shift in gender norms and identities as well as the fluid traversing of ideas makes it all the more relevant to present these clothes together.
Renzo Rosso, President of Diesel’s parent company OTB said, “I have always been a big supporter of co-ed shows. We actually launched Diesel Black Gold in New York with a men’s and women’s show at the very beginning. Diesel Black Gold is now a point of reference for the contemporary market and it became crucial to communicate a strong, cohesive seasonal message.”
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Diesel Black Gold is not the first brand to go on a merging drive, big brands like Saint Laurent, Gucci and Calvin Klein have also given a thumbs up to co-ed collections already. Affirming this shift in the international calendar, Andreas Melbostad, Creative Director of Diesel Black Gold added, “I think every brand is trying to find the correct approach to how the best present their vision. There is a need for a structure and a system, but increasingly there’s also opportunities to find an individual path.”
