Renowned sports goods retailer Decathlon will launch its maiden full-scale store in the USA in the April to June quarter of 2019.
The retail giant plans to open this store in the city of Emeryville, in the area of San Francisco, California. The store will be built in an area of 47,000 square feet.
The French-based retailer had recently opened a ‘lab store’ in the city of San Francisco, which was just one-sixth of the new store.
Substantiating on this, Michel d’Humieres, CEO, Decathlon US, averred that it was a strategic move on the part of Decathlon to start a smaller store before opening a full-scale one, as it would help the brand understand the needs of local sports lovers.
He further added that this also helped developing the brand’s retail and online experience.
The new store, featuring over 100 different sports, will give lots of opportunities to explore and try new sports to its customers, affirmed the CEO.
