DaMENSCH, India’s fastest growing D2C men’s apparel brand, will soon expand to 100 retail stores in metropolitan cities by next year. The company also expects its offline business to contribute Rs. 500 crore in the overall revenue by 2027.
The brand has opened its first-ever exclusive store. This 1200 sq. ft. experience store at Bengaluru, is thematically designed with set-ups and fixtures in the brands’ signature colours.
This initiative of the company is in line with its commitment to expand omnichannel presence.
The store offers comfortable fitting zones, spacious changing rooms, an uncluttered shopping experience and an extensive range of premium intimate clothing across various categories. The brand also aims to be available at 10,000 points of sale avenues across various formats, in the next 2 years.
With this initiative, customers can better understand the innovative and conscious practices that go into creating fabric from plastic PET bottles, thermoregulation to 4-way stretch and more.
Elaborating on DaMENSCH’s brand ethos of ‘Fashion that thinks’ and its compelling omnichannel go-to-market strategy, Gaurav Pushkar, Co-founder DaMENSCH, said, “ In a highly dynamic industry like fashion – it’s critical we adapt and redefine strategies from time to time. This foray into offline stores is a part of our omnichannel-channel strategy. We think that our whole phygital approach is strictly consumer-centric and will soon synchronise with more processes to create a unified consumer journey. Our sole aim to go offline is to serve the larger fashion-conscious men in the country. We will continue to offer premium, earth-friendly fashion at affordable prices.”
Ashmeer Sayyed, Chief Retail Officer at DaMENSCH, said, “At the offline stores, we have well-trained staff who will assist customers in facilitating convenient shopping and ensure that our offerings align with our consumers’ needs and wants. ”
DaMENSCH is on a journey to create products for modern men that are distinct in features and most desirable in their feel. Currently, the company’s portfolio has more than 200 SKUs listed across more than 15 categories and has made more than 10 million shipments to over 10,000 pin codes across the country.
Starting in 2018, DaMENSCH is a D2C brand that caters to India’s men’s premium essential wear fashion segment.
