Rigo, a fast-fashion brand, intends to introduce 10–12 new EBOs by 2025. A 1,000 square foot flagship store in Delhi’s Shaheen Bagh was recently opened by the brand. This comes after the company’s first store opened in Hauz Khas in August 2024. Currently, more than 20 multi-brand stores in India carry Rigo.
According to Anubhav Gupta, Managing Partner at Rigo, the company hopes to provide a more intimate brand experience for its clients with its planned expansion. Rigo is a well-known brand in the Indian fast fashion sector, especially for men’s T-shirts, co-ords, shirts, and hoodies. The company has its headquarters in Faridabad, Haryana. The brand is well-known on e-commerce sites such as Tata Cliq, Myntra, Flipkart, and Nykaa.
Although women’s clothing is a developing market, men’s casual wear currently makes up 65 per cent of Rigo’s sales. With fashionable plus-size selections up to 5XL, the brand is also dedicated to inclusivity.
