Cotton Traders, the casualwear retailer from UK, is all set to introduce its maiden shopping apps this year!
The fashion retailer recently entered into an agreement with Poq, an app-commerce platform.
The plan to launch the shopping apps is seen as retailer’s business strategy to reposition itself with an intent to woo young shoppers.
And to make this happen, Cotton Traders intends to initially go for a ‘digital-first’ approach by launching an iOS and Android app.
Speaking about the launch, Shona Jameson, Chief Marketing Officer, Cotton Traders, said “Over the past 2 years, we have seen more and more customers choosing to browse on mobile.”
Shona further said “However, one of the biggest challenges we faced was where our mobile traffic was high, conversion on mobile was lower when compared with desktop.”
Adding to what Shona said, Paul Hurst, Head of Digital, Cotton Traders, said “To tackle this we decided to launch our first-ever shopping apps, coming later this year. We know that the experience on app will not only be easier and more convenient for our customers, but will also be beneficial for the business.”
Poq has been known to make successful apps for several fashion brands.