UBM-run contemporary womenswear trade show Coterie, will launch its first fashion and beauty concept store, Coterie: Pop-Up, during the upcoming Miami Swim Week in July.
As part of the 8-day long fashion and beauty pop-up experience, the company will be showcasing more than 30 global brands spread over three floors, at the Faena Bazaar. The space will feature state-of-the-art technology experiences designed to urge visitors to discover more about the different brands and products on display.
A wide range of curated luxury products related to apparel, accessories, beauty, swimwear and home, from brands like Place Nationale, Rosa Cha, Carolina K and Innika Choo, among others, would be showcased.
“This pop-up shop is the perfect way for us to extend the Coterie brand into Miami Swim Week while servicing the brands and partners who participate in our flagship BtoB Coterie shows,” Coterie VP and Fashion Director Danielle Licata said in a release. She added, “We look forward to hosting all of our brands – and the public – at this interactive and visually stunning experience, all week.”
Coterie has also collaborated with Colombian luxury boutique St. Dom to focus on a selection of Latin America-based brands.
Set to officially open in December this year, Faena Bazaar is the brainchild of Argentine hotelier Alan Faena and global luxury and lifestyle retailer Maris Collective.
“This fully immersive and experimental activation will bring the Bazaar to life and hint of what’s to come when we have the grand opening of the Bazaar in December of this year,” Maris Collective Founder and CEO LeeAnn Sauter stated.
All the collections on display would be instantly shoppable and available for purchase.
The Coterie: Pop-Up will take place at Faena Bazaar, 3400 Collins Ave., Miami Beach from Wednesday, July 11th to Wednesday, July 18th. You can visit their official website for more details, here https://ubmfashion.com/shows/coterie
COTERIE is a premier global trade show which aims to connect international brands and designers offering women’s apparel, accessories, and footwear with internationally acclaimed retailers. The event builds exclusive shopping experiences for brands and buyers to create synergies that fuel their businesses.
