Nylon fabrics brand CORDURA, which is owned by synthetic textile fibre manufacturer Invista, has joined forces with ESMOD Paris, a fashion school, to develop fresh ideas for more fashionable and consumable protective personal equipment.
ESMOD fashion students will use CORDURA’s high-performance fabrics to develop a complete style portfolio consisting of several casual designs for both men and women. Designers will begin with traditional work wear concepts and integrate modern world fashion styling concepts, states the release from ESMOD. The fashion school will be sampling CORDURA’s high-visibility, abrasion-resistant, denim and wool fabrics over the course of the project.
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“Innovation is an integral component of our brand ethos. This collaboration is an opportunity for the CORDURA® brand team to share its know-how of performance fabrics, and raise awareness about technical textiles among young designers. The brand strives to empower designers to create the desirable and wearable solutions of today, and tomorrow,” said Cindy McNaull, Global CORDURA® Brand and Marketing Director.
Representatives from the company will select garments to feature in special CORDURA® brand young designer displays at international trade exhibitions including Expoprotection in France (November 2016) and Outdoor Retailer in the United States (August 2016).
