Tommy Hilfiger, the well-known clothing brand, has partnered with UK’s rental platform Rotaro.
The 6-month rental pilot will see Rotaro customers rent Tommy Hilfiger’s women’s and men’s sportswear – in addition to getting denim and footwear too on rent.
The pilot that began earlier this week comprises assortment that includes 17 pieces from Tommy Hilfiger’s Tommy Jeans collection as well as 11 pieces from its autumn 2021 collaboration with fashion designer Romeo Hunte.
Prices range from £ 15 to £ 60 – notably, pieces originally retailing from £ 35 for a crop top to £ 900 for the Tommy x Romeo trench coat.
The partnership is seen as an effort to enhance brand’s Tommy For Life initiative, which focuses on helping consumers enjoy sustainable fashion through resale, rework, rental and trade-in.
Also Read: Tommy Hilfiger unveils maiden rental pilot with My Wardrobe HQ
Founded in 1985, Tommy Hilfiger is a premium clothing brand, manufacturing apparel, footwear, accessories, fragrances and home furnishings.
