Women’s western and fusion wear brand Cinnamon Closet has reported steady growth since shifting from omnichannel to retail to online. The business saw its revenue grow by 100% last year and is confident that high growth rates will continue.
“We had created a good customer base from our store,” Cinnamon Closet’s founder Vinita Choudhary told India Retailing. “We used this customer base to grow online. We shifted our complete operations online and we have been growing steadily on our website ever since.”
To spur expansion, the business has also increased the range of products it offers. According to its Facebook page, the brand, which started out in 2017 as a workwear company to fill a void in the office wear market, changed to accommodate more people working from home and its expanding clientele. It then added more casual-style clothing to provide a complete wardrobe option.
