The past few years have been witnessing a major boom in the retail industry, which is majorly contributed by the lingerie brands. Taking a step further, lingerie brands are not only restricting themselves to the online channels but are spoiling their customers with more choices with their exclusive stores.
Moving ahead with its success story, Candyskin is now increasing its reach in the offline retail sector as well. Already conquering the online market, the new age lingerie brand has launched its first standalone store in Mumbai.
The showroom in Andheri West is a plush candy pink and white 450 sq. ft. store, showcasing all the latest collections of the brand.
Launched in 2017 by the sister duo Richa and Riya Kalra, the young intimate apparel brand is creating attractive, comfortable, great fitting styles with an ‘x-factor’ at affordable prices of international quality.
Candyskin has been creating a buzz in both the online and offline market with its premium fashion lingerie collections in pop colours, basics and functional styles.
Its shapewear category has gained momentum too.
The store also showcases its latest co-branded collection — Candyskin X MTV presents Lace Stories; a full collection of lacey lingerie, bralettes and bodysuits. Besides this, a wide range of the basic collection in all wired, un-wired, padded and non-padded styles in various nudes, whites, blacks and greys can be found at the outlet.