Italian label Canali is continuing its international expansion by developing its product range and image and opening a new flagship store in Milan.
Situated in the Luxury Quadrilateral’s via Verri, the 580-square-meter store is situated across two levels and has had a thorough makeover. Notably, a new lounge bar area with a garden has been added, which is open to all patrons. The design of the layout was initially used in the New York store in 2022 and was influenced by a novel retail concept created by Milan-based architecture firm Park Associati. The goal is to deliver a very upscale shopping experience while emulating a sociable setting a la Milanese salons.
“This boutique is the ideal expression of our strategy to elevate the brand, which is also reflected in our website, merchandising and product range,” explains Managing Director Stefano Canali.
Canali has been able to maintain all manufacturing in Italy since its founding. The business operates five locations in Abruzzo, Marche, and Lombardy. 1,400 individuals are employed by it globally, of which 1,100 work in Italy and 800 are production-related.
With a 10 per cent increase, the brand’s revenues reached € 207 million in 2023, 90 per cent of which came from outside. It is once more projecting a 10 per cent growth rate for 2024. With half of all sales coming from the US, the largest market is the US, followed by Asia-Pacific (20 per cent), Europe and Italy (30 per cent), and the US.
Specifically, the sales network has grown, as seen by the November opening of the first Café Canali. It is drawing in new viewers in Beijing, China, with a street approach. The brand is currently available through more than 1,000 multi-brand retailers across more than 100 countries, and it operates 190 stores globally, 40 of which are its own.
The firm has moved to two more premium sites in Paris: 34 street Saint-Honoré and 40 avenue Georges V. Additionally, it just launched a store in Mumbai, India, and in September, it plans to add a second location in New Delhi. Openings in Wuhan, China, and a complete makeover of the Beverly Hills store in the United States are also planned.
