Burberry, the British fashion retailer, has clocked decent increase in sales and profits in the first 6 months ended 30 September.
What makes the numbers worthy is the fact that the fashion label has achieved this despite all the uncertainties and troubles in its largest international market – Hong Kong.
Underlining further, Marco Gobbetti, CEO, Burberry said “We delivered financial results in line with guidance despite the decline in Hong Kong and we confirm our outlook for the full year.”
The comp-store sales growth in the first 6 months was 4 per cent to touch £1.28 billion.
And adjusted-operating profit growth was even better at 15.9 per cent to touch £202 million.
Chloe Collins, Senior Retail Analyst, GlobalData, said that first 6 months saw the menswear sales go up by 12.3 per cent. The story was same for womenswear too, which witnessed a revenue rise of 7.7 per cent.
Chloe added that the new creative director Riccardo Tisci’s modern and edgy re-imagining of Burberry’s classic and traditionally British fashion styles, with a heavy focus on the new monogram logo, has helped transforming the image of the brand, which has now gained popularity among youth.