Browns Fashion, which was bought by Farfetch in 2014, is all set to open an experimental pop-up store in Berlin next month.
Starting 14 November, the apparel retailer will open an outlet in the Mitte region of Berlin for 3 days.
During these 3 days, the retailer will use the space to trial new concepts and build new partnerships in fashion and art.
It is worth noting that Browns Berlin will be the 3rd incarnation of the ‘Browns Nomad’ concept, which first came into existence through company’s pop-up in Los Angeles last September.
The experimental pop-up store promises to bridge both physical and digital space in addition to enabling Browns Fashion partner with several international talents and brands.
Since 2014, the retailer’s stores have been used as a test bed for many of its new digital initiatives, thereby providing a luxury environment for trialling Store of the Future concepts.