Jaya Apparel Group, the parent company of labels Cinq à Sept and Likely, received an investment from private equity firm Brand Velocity Group (BVG).
Following the investment, Jaya Apparels is looking forward to new business opportunities, sales growth and global expansion efforts, including the prospect of opening new stores although the transaction details are yet to be disclosed
Steve Lebowitz, founding partner at BVG said, “Our partnership with Jaya marks a great milestone for BVG as we build out our fashion and apparel vertical with an exceptional group of entrepreneurs and visionaries. The Jaya team has built one of the most compelling franchises in all of fashion, and their enthusiasm to grow further in thoughtful and creative ways is inspiring. We look forward to hitting the ground running.”
Jalal El Basri, President of the Jaya Apparel Group commented, “We’re thrilled to partner with BVG, whose experience, knowledge, and passion for our industry were clear from our earliest conversations. We are confident that we’ve found the right team to fuel the next phase of growth for our brands, and are eager to see what we can do together.”
