BR Baby and BR Athletics! These are the two new baby and athletics lines launched by US clothing retailer Banana Republic.
BR Baby is a 40-piece collection that ‘evokes a whimsical and adventurous spirit’ and is committed to being more gender inclusive.
On the other hand, BR Athletics is a gender-inclusive capsule collection ‘inspired by retro athletic style, re-interpreted with an irreverent attitude’.
While BR Baby collection is available in sizes 0 to 24 months, with prices from US $ 20 to US $ 250, BR Athletics’ sizes range from XXS to XXL. These are priced from US $ 20 to US $ 500.
Back in September 2021, Banana Republic had said that it was revamping its brand identity, with focus on creating new product stories for its physical stores and digital channels.
The launch of BR Baby and BR Athletics is one step in that direction. While both the collections will be available online, the former is available in stores from today (1 March) and the latter from 16 March 2022.
Founded in 1978, Banana Republic is an accessible luxury clothing and accessories retailer owned by the American multinational corporation Gap Inc.
