Bluebell Group, which is an Asian omnichannel brand operator and distributor, announced its official entry into the Australian market with key brand partners such as Gentle Monster and Pinko.
Opening of the contemporary fashion brand, Pinko, in Sydney’s Westfield mall in November was followed by the opening of the first Australian store from Korean eyewear brand Gentle Monster at Sydney airport in December.
With a strong team on the ground, Bluebell Australia’s plans for 2023 include expanding the current in-market brand partners’ presence to more locations in the country, and launching other brand partners which the Group already works within the APAC region in the Australian market.
Nelly Ngadiman, Managing Director, Bluebell South East Asia & Australia expressed her delight upon the opening of the new market, “Opening the Australian market is a milestone for us, completing our Asia-Pacific footprint from Japan all the way down to the Southern hemisphere. I am so pleased that our entrepreneurial spirit and our focus on retail excellence has paid off and is being recognised by our brand partners, who have given us their trust to expand their footprints into this new market. We look forward to bringing Australian consumers more exciting new lifestyle concepts in the coming years.”
Gentle Monster opened its store in Australia on the 25th of November 2022 which is its first store in the Southern Hemisphere and is located in the T1 International Terminal.
The Giant Head, located in the centre of the store, is a large kinetic installation that allows viewers to experience mysterious emotions through its indecipherable facial expressions which seem to penetrate the essence of the viewer.
Pinko opened its store at Westfield Sydney Australia in partnership with the Bluebell Group on 4th November 2022.
