Aditya Birla group is creating a one-stop platform for fabric-manufacturers, targeting women’s wear exporters and international brands via a mega event, scheduled to be held in Delhi-NCR on January 8.
The move is being driven by the group’s fibre business arm Birla Cellulose, the world’s largest viscose staple fibre (VSF) manufacturer. This is an expansion of its ongoing LIVA Accredited Partners Forum (LAPF), where Birla Cellulose would bring together LAPF partners and international brands. The event is being held in collaboration with the Society of Noida Apparel Export Cluster.
Manohar Samuel, President for Marketing and Business Development, Birla Cellulose, said that around 40 LAPF partners would be attending the Noida conclave and showcasing their innovative products for over 160 garment exporters, including global brands like Marks & Spencer, Macy’s, and GAP, apart from domestic players like Shahi Exports, Orient Craft, Pearl Global and Richa & Co. There are many domestic as well global buying houses, attending the event.
Also Read – Aditya Birla Group to spend US $ 2.2 million on LIVA’s R&D
The Noida leg is the third one in the LAPF series. The first conclave was held in Jaipur in association with the Garment Exporters Association of Rajasthan last August, whereas Coimbatore witnessed the second LAPF conclave early on December 2015. The initiative is part of ongoing efforts to nurture textile value chain partners, amid struggling garment exports from the country and rising import from china and other south Asian manufacturers.
Also Read – Birla Cellulose hosts Liva Partner Conclave 2015
Birla Cellulose enjoys market share of 93 per cent of the global VSF industry. Leading domestic brands like Pantaloons, Van Heusen, Allen Solly, People, Global Desi, Lifestyle, Melange, Shoppers Stop, Reliance Trends, Wills Lifestyle, Desi Belle Chemistry, 109F, Fusion Beats, FBB and Max use LIVA-branded fabric.
According to industry data, out of the total garment exports of around US$13.3 billion, women’s wear market constitutes 80 per cent. Out of this, man-made cellulose fibre-based garments constituted US$ 1.85 billion during the January-September 2015 period. During this period, the total textile exports inched up 3.6 per cent, while man-made cellulose-based garments exports rose by 34.5 per cent.
