The H&M Foundation has come up with a virtual fashion show that sets out to exhibit designs of 10 innovative fashion start-ups – designs that are sustainable too.
Named ‘The Billion Dollar Collection’, the innovative collections come from different parts of the world and encompass elements from materials to traceability.
What’s noteworthy is that all collections have been made using computer-generated images by CGI firm Mackevision. Mackevisions’ efforts to create a digital avatar to bring these collections into life are already being talked about.
Exquisitely displayed as garments in a virtual fashion collection, all 10 start-ups feature a price tag that highlights estimated support each company believes they need to achieve scale for their disruptive innovations.
Talking about the launch, Diana Amini, Global Manager, H&M Foundation, said that through this campaign, H&M intends to create awareness of the impact sustainable innovation can attain whenever an opportunity is created to grow.
The shift will happen only when sustainability and innovation are implemented as a default practice. And H&M seems to be on the road to get such practices implemented.
Sweden-based H&M operates in more than 70 countries with over 5,000 stores under the various company brands and is known mainly for its womenswear, menswear and kidswear.